Dharma Productions is gearing up for a Christmas release with Tu Meri Main Tera Main Tera Tu Meri on 25 December. The romantic film features the fresh pairing of Kartik Aryan and Ananya Panday. The makers have heavily marketed the film to build anticipation.
However, Dhurandhar is delivering a storming performance at the box office. Its strong run is emerging as a serious challenge to TMMTMTTM. The buzz has shifted towards Dhurandhar due to positive reviews and massive social media traction.
At the same time, the promotional assets of TMMTMTTM are failing to click. Each new release has struggled to make an impact. The momentum appears to be slipping.
Most recently, the song Tenu Zyada Mohabbat was released by the makers. Unfortunately, it did not receive strong appreciation from the audience. The response has remained muted across platforms.
This is despite sincere efforts from the team. The song is composed by Vishal-Shekhar and sung by viral sensation Talwiinder, who has a wide fan base across borders. Even as a decent soulful track, it failed to create buzz.
Trade experts are now expressing doubts. Many question whether a romantic film can survive against the unstoppable run of Ranveer Singh’s highest grossing film ever. The coming days will be crucial for Tu Meri Main Tera Main Tera Tu Meri.
