Hai Jawani Toh Ishq Hona Hai, starring Varun Dhawan, Pooja Hegde, and Mrunal Thakur, has so far struggled to generate strong excitement among audiences. Trade experts are reportedly expecting the romantic comedy to open below the 10 crore mark at the box office.
Many viewers believe the film lost momentum after the makers used AI elements in the teaser. The teaser received a mixed response online and failed to leave a strong first impression. This reportedly affected the overall buzz surrounding the film’s promotional campaign.
The songs released after the teaser also failed to create much impact among audiences. For a David Dhawan film, music usually plays a major role in attracting viewers to theatres. However, none of the three songs released so far have emerged as chartbusters.
The makers also attempted to generate attention through glamorous visuals featuring Pooja Hegde in the songs. Despite these efforts, the promotional clips did not go viral on social media as expected. As a result, audience interest in the film has remained limited.
The film may also face tougher competition from upcoming releases in the following weeks. Industry observers have noticed that the producers are not heavily promoting the film outside Mumbai. This has led to speculation that the team is being cautious with promotional spending.
The trailer is now being viewed as the film’s final opportunity to improve public interest before release. It needs to deliver stronger humour, entertainment, and emotional appeal compared to the teaser. A positive response to the trailer could still help the film recover some momentum.
If the trailer also fails to impress viewers, the film could face difficulties at the box office. The pressure is especially high on Varun Dhawan and the rest of the cast as expectations remain uncertain. The makers will now be hoping for a stronger response in the coming days.
