Haiwaan starring Akshay Kumar and Saif Ali Khan has locked its OTT deal. The film’s digital rights have been acquired by Sony Liv. The move has surprised many in the trade.
Several major platforms were reportedly in the race. Prime Video, Netflix and Jio Hotstar are usually the preferred destinations for big releases. However, the makers chose a different path.
By opting for Sony Liv, the team has decided to break the usual trend. Industry experts see this as a bold gamble. The platform is largely known for sports content and web series.
Some analysts believe the decision carries financial risk. They argue that larger platforms may have ensured wider reach. Yet, the makers appear confident about the film’s digital prospects.
Haiwaan is directed by Priyadarshan. The action thriller is a remake of the Malayalam film Oppam. The story may appeal to audiences who enjoy watching gripping dramas at home.
In recent years, OTT films have found strong acceptance. Not every film demands a theatrical experience. Some genres perform equally well on streaming platforms.
It remains to be seen whether the decision pays off. Will Akshay Kumar and Saif Ali Khan benefit from this strategy or regret the choice later. The film’s streaming response will offer the final answer.
