A viral social media post stated Aamir Khan spent more time giving interviews than Akshay Kumar takes to complete a movie and has perfectly captured the current mindset surrounding Sitaare Zameen Par.While the claim is brutal, it’s difficult to argue with.
What began as a noble intent to raise awareness about neurodiversity and inclusivity in mainstream cinema has turned into a quest to explain, justify, and reframe every decision involving his upcoming movie.
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This PR fatigue has managed to drive away Aamir’s most loyal fanbase as well, who are now exhausted by the constant reminder of why it’s so important to watch the film.
One user noted, “Every time I blink, there’s a new Aamir Khan interview.” With just two days to go for the film’s release, the audience is already emotionally drained.
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At this point, the fear isn’t whether Sitaare Zameen Par will succeed or not; it’s whether anyone will care by the time it finally hits screens.
Despite all the buzz and effort poured into promoting the film,there’s still no visible momentum at the box office—with no options for pre-bookings, fans are even more frustrated with some completely refusing to watch the film at this point.
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Audiences across all social media platforms are calling out Aamir as well as the producers, stating that interviews and appearances aren’t the only way to promote a film.
This excessive intervention by makers to prove something instead of letting the film speak for itself comes off as a deliberate attempt to cover up the lack of effort in their craft.
What could’ve been a decent box office performer has now turned into a no-show all because the makers didn’t realize when to stop and let the film talk for itself.
