In what seems to be a surprising decision, Aamir Khan has reportedly declined a Rs.120 crore offer from Amazon Prime Video for the digital rights of his film Sitaare Zameen Par.
According to a report by veteran trade analyst Komal Nahta, the actor chose not to opt for a quick OTT release despite the enormous amount that was offered. His reason? A firm belief that films are made for the big screen, not smartphones or TVs!
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If Komal’s words are to be believed, Aamir’s decision is an attempt to challenge the status quo of digital premieres eight weeks after theatrical release.
While Komal Mahta is speaking highly about Aamir Khan’s decision, a few are viewing it as a well-timed PR move to generate buzz. Even so, there’s a good chance the report is accurate.
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Meanwhile, the latest buzz is that Sitaare Zameen Par is not able to do good business overseas. If we believe in the latest update about the actor rejecting Amazon’s offer, then he might have made a wrong decision!
