In terms of craze, the latest star cricketer who is leading the league is undoubtedly Virat Kohli. Given to his enviable performances in game, his realistic attitude at display and the controversies surrounding him regarding his love life, Virat definitely has an edge over other star cricketers.
[m9ad]
And if one considers him next only to Sachin and Dhoni in terms of brand value, it’s not based on mere favouritism as figures also suggest the same. Can you even guess that his brand value is going to touch high point i.e., Rs.100 crores? As per the latest news, Kohli and Audi stuck an 18-month deal, Rs.5 crore per month.
In fact he is the top-most cricketer in terms of earnings and here we aren’t talking not only about cricket but also other sports. Audi’s deal comes as a latest feather to his cap of brand achievements. But we know Kohli’s demand in the endorsement world with his previous engagements with various brands. He is a superhit formula with youth and hence strikes a right chord with the audiences. Hence Rs.100 crore landmark is worth it for his striking personality. What say?
