The second song, Maala, from Venkatesh and Trivikram Srinivas’ Aadarsha Kutumbam has failed to create the expected hype. Instead, it has made the earlier-released Narayanamma lyric video feel like the better song.
When Narayanamma was released, many felt it did not live up to expectations. But after listening to Maala, the first song now feels better in comparison. The latest song has not created the buzz the film needs, and it raises a question about what is going wrong with Aadarsha Kutumbam’s promotions.
The promotional material released so far has struggled to build excitement around the film. Especially, Maala does not feel like the kind of song audiences would expect from a Trivikram Srinivas film. Given his track record, the expectations are naturally higher, but the latest song has failed to meet them.
With Narayanamma and Maala failing to generate the expected buzz, the makers need stronger promotional material to get audiences interested. So far, the songs have not done enough to build excitement for Aadarsha Kutumbam.
