BookMyShow ratings have become an important part of a film’s theatrical journey. Before booking tickets, many moviegoers check audience reviews to decide whether a film is worth watching. But with ratings and reviews being disabled for an increasing number of Telugu films, a bigger question is emerging: are genuine audience opinions losing their value?
The issue has come into focus with films like Nani’s The Paradise and Vijay Deverakonda’s Ranabaali, whose BookMyShow ratings were reportedly disabled following court orders.
There is no denying that review bombing and organised negative campaigns can damage a film’s reputation. Filmmakers have every right to challenge such practices. However, genuine criticism should not be treated in the same way. A viewer who spends money on a ticket also has the right to express disappointment.
The real challenge is distinguishing organised attacks from honest feedback. If disabling ratings becomes the easiest way to avoid negative reactions, audience feedback platforms could gradually lose their purpose. Positive word of mouth can help a film, but genuine negative reviews also help viewers make informed decisions.
Filmmakers cannot expect audiences to support their films while questioning their right to criticise them. Protecting movies from fake campaigns is necessary, but genuine audience opinion must remain untouched.
Ultimately, a film belongs to its makers, but its acceptance belongs to the audience.
