As the theater revenue has decreased post-COVID, producers are making films depending on the money coming from non-theatrical and Hindi rights. But when the Hindi market and the digital market went down all of sudden kickstarting a crisis in the industry.
All movies are having a big impact regardless of whether they are big or small.
It is reported that the Family Star coming in the combination of Big producer Dil Raju and Vijay Devarakonda is also facing trouble.
In digital, Amazon and Netflix are now spending heavily to buy movies. But both companies are not showing interest in buying Family Star.
Netflix has already bought Gunturkaaram in Sankranti movies. Family Star will release in a day difference.
Both films should be released in OTT in four weeks. It is not feasible to buy Gunturkaram at a huge rate and spend more on Family Star and release at the same time. So Netflix is not showing interest in Family Star.
Amazon Prime bought by Venkatesh’s Saindhav. Even Amazon can’t buy Family Star and release after the same four weeks.
So, Family Star remained unsold so far.
It is shocking that the digital rights of a film with a hero like Vijay and a big producer like Dil Raju are having trouble.
But Dil Raju says there is no question of missing Sankranthi even if digital rights remains unsold.
