A song can travel far beyond its original release when it finds the right social media moment. Fanaa, the first single from the upcoming social media based film HIGH, has got exactly that with Krithi Shetty’s latest reel.
The actress has picked the song and created her own fun version, bringing a great energy to the track. Krithi is seen grooving to Fanaa while teasing the audience about the person she loves. She then throws the challenge open, asking viewers to make their own versions. Krithi’s cute looks and magical expressions make it extra special.
It is a simple yet effective promotional move that can give the song a fresh push across social media. Curiously, the song was launched by 300 influencers. With Krithi Shetty adding her popularity and charm to the track, Fanaa now has another reason to grab attention.
HIGH is directed by S Krishna, who is making his debut as a director after being a longtime associate of Anil Ravipudi. Krishna has also written the film and is acting and co-producing it. Harish Peddi, S Krishna, and Sekhar Divvela are backing the project under Imagespark Entertainment and Myra Creations.
With the film heading towards release, the makers are clearly using the song and social media to keep the promotional momentum going.
