The Paradise is proving that its musical campaign is going to be one of its biggest strengths. After the successful reception to Aaya Sher, the makers have followed it up with Yesha Nagula, and the response has been astonishing already. The song clocked 20 M+ views with 380K+ likes so far.
The biggest testimony to the song’s popularity is its No1 position on YouTube Music’s Trending Music Chart in India. The song has become a trending topic across social media, with fans and movie lovers extensively using it for reels.
Anirudh Ravichander’s composition infuses the track with a powerful folk pulse, energetic percussion and a modern soundscape. The composition never allows the energy to drop, giving Yesha Nagula a constant festive momentum. It is a track that seems tailor-made to create a riotous atmosphere in theatres.
Nani and Keerthy Suresh take the song to another level. Nani’s energetic dance performance perfectly suits the mass rhythm, while Keerthy brings a vibrant combination of elegance, and liveliness. Their chemistry is instantly noticeable, and their dance moves add plenty of repeat value to the song.
No wonder Yesha Nagula is rapidly turning into one of the most talked-about songs of the year.
With The Paradise arriving on September 24, the makers have already created strong musical momentum.
