There was a time when Bollywood ruled Indian cinema, dominating screens and box offices across the country. But that era has clearly shifted. Today, Telugu cinema stands taller not only in box office numbers but also in creative ambition and cultural reach.
Telugu films now lead the way in mass appeal and visual presentation, often outshining their Hindi counterparts. This shift became more evident after Sandeep Reddy Vanga called Prabhas “India’s biggest superstar,” a comment that instantly ignited a social media war between SRK and Prabhas fans.
Now, SS Rajamouli seems ready to raise the stakes even higher. His next film with Mahesh Babu could push Telugu cinema’s dominance to a whole new level one that might leave Bollywood restless.
Rajamouli will announce the film with a glimpse video on November 15, and for the first time in Indian cinema history, the launch will be streamed on a digital platform JioHotstar. That move alone reflects the scale of the project.
The collaboration between Rajamouli and Mahesh Babu already carries the potential of a ₹1000 crore blockbuster. The rest depends on how Rajamouli sets the tone with his first reveal.
Going by his track record, this film could redefine how large-scale storytelling is marketed and executed. Bollywood may find it hard to match or even understand the scale of Rajamouli’s orchestration, especially when all eyes across India turn toward this epic launch.
After the global success of RRR, Rajamouli seems determined to position SSMB29 as not just a film, but a market leader and the next big milestone in Indian cinema.
