Mass Maharaja Ravi Teja is gearing up for the release of Irumudi this Friday. Regardless of his recent hits and flops, one thing deserves appreciation: he is among the very few stars who consistently delivers back-to-back films without taking long breaks.
At the same time, there are no two ways about his recent track record. His box-office standing has weakened, his market has declined, and he has lost considerable credibility due to his film choices and their disappointing results.
However, Irumudi appears to be different.
The promos have generated positive buzz, and the intent behind the film is clearly visible in its promotional material. The trailer and songs have also created genuine interest among audiences.
That raises a bigger question: Why isn’t Ravi Teja making even the minimum effort to promote the film?
Apart from attending the pre-release event, Ravi Teja has barely been visible during the promotions. There have been no exclusive media interactions, press interviews, or the usual group conversations featuring the lead cast and crew.
With encouraging buzz already surrounding Irumudi, Ravi Teja’s active involvement could have pushed the film’s reach much further. An aggressive promotional campaign featuring the star himself would likely have resulted in an even stronger opening.
One wonders why Ravi Teja continues to take promotions lightly, especially when things have not been going his way. Irumudi appears to have the potential to revive both his box-office standing and his credibility, making his absence from the promotional campaign even more surprising.
