Of late, Rs 1000 crore has become a common benchmark for big league Indian films. A feat that was dream stuff in the past is increasingly becoming a common thing these days after Rajamouli first opened this space with Baahubali 2.
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While Baahubali 2 continues to be the highest grosser of all time with Rs 1600+ crore worldwide gross, other films like KGF 2, RRR, Jawan, Pathan, and others have joined the list. Kalki is being termed to be the new entry to the list.
Considering the increased frequency of Rs 1000 crore films, the target now for the first-mover, SS Rajamouli must be much beyond that.
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After the global acclaim of RRR and the Oscar-winning feat, Rajamouli will simply not be able to make do with Rs 1000 crore films and he will be needing something much more beyond that.
Even by the barest of margins, Rajamouli must be hitting Rs 1500 crore with Mahesh Babu’s film. This is the kind of market separation that is expected between Rajamouli and the current crop of directors.
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The man who opened Rs 1000 crore films in the first place can’t be in the same league as other directors who joined this space recently.
Though the Rs 1500 crore mark might look out of reach for other directors, one can never say never with Rajamouli. With his expert filmmaking and marketing brain anything and everything is possible.
With the right international marketing and opening up of new avenues, Rajamouli might well reach the mentioned target. Though Mahesh isn’t necessarily a global face like Prabhas, Rajamouli’s content is beyond all else.
