The makers of Salaar dropped an action-packed trailer yesterday and it gave the much-needed impetus for the film ahead of its release on 22nd December. Amidst the low-key promotions, this trailer has worked the trick.
There are strong numbers coming in to back up the claim that the action trailer has worked wonderfully for the advance bookings of Salaar.
Right after the trailer dropped, Salaar added a whopping $250K in North America in a single night. This is a clear indication that the trailer has excited the North American folk and has triggered advance bookings.
This is the kind of instant upsurge that big hero films see on the day of the premieres. But in the case of Salaar, it has happened with the action trailer. Neel appears to have struck the right chord at the right time amidst this otherwise mellowed-down promotional campaign.
Salaar is on track for a $2.5M+ premiere day in North America. This is going to be a strong number considering the competition from Dunki and Aquaman 2(theater allocation in the USA).
