In this day and age of fast life, everything needs to hit you right away. Be it the promotions of the film or the audio or even the visuals, they need to create the impact on you. With various PR agents taking over the ad campaigns of films in Tollywood now a days, things are more fake these days.
[m9ad]
With in no time, a small unknown film can become a topic of discussion at least for few hours just because of crowds shouting and cheering at audio events. This technique is being nicely utilized these days and many events are also conducted just to create curiosity.
Even if there are no big or known faces associated with the film, the makers have manged to grab few eye balls. One such audio event function was held recently in Hyderabad. No one from the film was a known face but the amount of crowds turned out for its audio release is just surprising. They don’t just stop there the way they clap and shout for these unknown first film actors put live television viewers in big dilemma.
Industry insiders say that they were clearly paid audience who were specially brought in to create an impact for live Tv viewers. Some times these small film makers bring in a local MLA or a politician who is readily available for the live event as a chief guest. Now the million dollar question is that will this hysteria last when the film releases. The film should have a strong content and should be able to manage the eagerness of the audience.
But the producers have a different take on this. They feel that this fake hungama helps sell their satellite rights etc. We have to wait and see how long will this trend long.
