Vijay Devarakonda was in Chennai recently to promote his upcoming film, Family Star. The makers have planned a big release for Family Star in Tamil Nadu.
Traditionally, Tamil audiences have been somewhat hesitant towards Telugu cinema, even showing reluctance towards universally acclaimed visual spectacles like RRR and Baahubali which underperformed in TN when compared to other territories.
Family Star is the usual family mass entertainer so it would be interesting to see how the film would perform at the Tamil Nadu box office, given Vijay and the team of Family Star have aggressively promoted the film in Chennai.
The decision to release the film across a significant number of screens indicates their confidence in its potential success.
The Tamil industry is in the doldrums this year with no hits. They are relying on Hollywood movies and re-releases of old films like Ghilli and Paiyaa to feed the theaters. So Family Star can turn out to be a good option for them.
Additionally, Vijay Deverakonda enjoys a decent level of popularity among Tamil audiences, which could further bolster the film’s prospects.
In light of these circumstances, if Family Star manages to garner positive word-of-mouth from audiences, it has the potential to surprise everyone at the Tamil Nadu box office.
Even if it falls short of expectations, it would serve as a stepping stone for Vijay Deverakonda’s future projects, solidifying his presence in the Tamil market.
