Sakshi's Brand Makeover

YS Jagan Mohan Reddy-owned Sakshi is rebranding itself with a new logo and color scheme. The Channel has completed fifteen years of being a mouthpiece of YSR and Jagan and changed its logo and color scheme on this occasion.

Sakshi has let go of its Red Colour Palette and Globe symbol in its logo and replaced it with a blue color shade with a symmetrical sphere-like design.

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Blue is the official color of the YSR Congress Party. The Opposition calls it Blue Media for being a pamphlet of the party.

The change in the logo and the color scheme is also complimenting the Blue Media tag.

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The Media House is also in the ED Chargesheet as the Enforcement Directorate opined ill-gotten money during the YSR regime was diverted to Sakshi through inflated shares. Some of its assets are still in the ED attachment.

Sakshi benefitted greatly in the last five years thanks to Jagan Mohan Reddy being in power. Elections in Andhra Pradesh are just fifty days to go. The outcome of the election is also very crucial for Sakshi.

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