What Is the Film About?
Jeevan (Jeevan) is desperate to become a Corporator after getting humiliated by one. He forces his brother Naidu (Tharun Bhascker) for help, who comes up with a crazy idea to achieve his goal.
What is the idea? How Vasu, his grandfather and his lawyer friend unexpectedly become part of the plan is the movie’s basic plot. What happens to everyone concludes it.
While every character in Keedaa Cola has a part to play to take the story forward in their own way, one can easily see who is the lead. It is none other than director Tharun Bhascker.
From the introduction until the end, Tharun Bhascker is a cut above everyone else regarding the screen presence or the ‘hero’ attitude. It is designed in such a way and the actor lives up to it within the given setting easily.
Following Tharun Bhascker is Chaitanya Rao, who plays a guy with Tourette syndrome. It is a challenging part, one that can quickly get on the nerves. Kudos to the actor for pulling it off, albeit with little impact. It has more to do with the characterisation rather than the act itself. The disability and the fear exhibited by the part make the character dull on the surface.
Tharun Bhascker directs Keedaa Cola. After directing a couple of urban rom-com flicks with an undercurrent friendship theme, he picked a crime comedy genre here.
While the genre may change, a strong sense of the director’s stamp is felt right from the opening to the end via the writing. It has his typical sharpness and witty moments among the various character interactions.
The difference here lies in the characterisations themselves compared to previous movies. It is here that the craziness and wackiness of the premise come out.
There are limited characters like Jeevan, his assistant, Naidu, Vasu and his friend and grandfather, the CEO and his ‘conflict Manager’ Shot etc. They all have unique characterisations that make them stand out instantly.
The story is basic, simple and silly. The idea is to make the narrative exciting using the unique characterisations the director designs. The conversations these people have drive the plot. Unfortunately, it is a mixed bag.
The individual scenes are dragged, highlighting the characters and their eccentricities and elevating the proceedings with the comedy. Not all of them work, and that’s where the problem lies.
The interval, for example, feels like it has arrived so soon. It doesn’t mean the pace is quick, but it comes immediately after setting up the various characters and the basic plot.
It’s in the second half of Keedaa Cola that there is a semblance of momentum related to the main story. More characters are added to the narrative, which again generates mixed emotions.
But, the key to the enjoyment, i.e. the blocks working out in the second half, are more than the first. The entire ‘Surrender Sequence’ is a fine example, and there are a couple more in the space.
The track involving Naidu and the simulator, although well integrated eventually, doesn’t look that organic initially. It is not for everyone, and the quirkiness related to the whole track might go over the head for a while, leading to tiredness. And this is despite a very short run time.
The ending bang is alright and on predictable lines, as one expects from the crime comedies. The problem eventually is a missing sense of wow or high.
Overall, Keedaa Cola is a crime comedy in director Tharun Bhascker’s style. His writing involving quirky characters provides fun in parts. But their sum doesn’t turn into a greater wholesome experience. Give it a try for some wacky situation fun, but keep the expectations firmly in check.
Performances by Others Actors
Legend Brahmanandam appears in a critical role after a while. It is an understated part compared to the expectations one might have with him. The actor does his part well, but it is more like a piece that fits the puzzle.
Jeevan Kumar gets a significant role in Keedaa Cola, and he is fine. He delivers the required, but after a point, it feels repetitive. The good thing is that the movie showcases his potential as a character artist. Raghu Ram as Shots fits the role perfectly. His anger is put to comical use, which works neatly for the craziness around his character.
Rag Mayur, as the hero’s friend, tries hard and delivers in places. It’s a vital role and could have been more impactful. Vishnu OI shines with his typical style. The scenes are effective compared to his actual act. Muralidhar Gaud relishes the opportunity, which isn’t the usual father role. The rest of the artists are alright.
Music and Other Departments?
Vivek Sagar’s music is mainly focused on the background score. It has all the elements that one usually associates with his scores. However, one can’t help but feel that there is a missing correlation at times between the proceedings and the musical cues. That’s only for a few places, and the rest is fine.
The cinematography is neat for a small-scale production. AJ Aron does well in capturing the characters in small spaces or alternatively in large open places and making them look good either way on the big screen. The grading, at times, looks overdone, though. Upendra Varma’s editing is neat, mostly.
Tharun Bhascker and Jeevan
Few Hillarious Blocks in Both Halves
Slow Pace Despite Short Run Time
Flat At Times
Plot’s just too silly
Did I Enjoy It?
Yes, In Parts
Will You Recommend It?
Yes, if you like wacky comedies with a silly plot
Keedaa Cola Movie Review by M9
Keedaa Cola delivers few laugh-out-loud moments in both halves, providing entertainment to a certain extent. However, what transpires in between isn’t that impressive. If you enjoy quirky humor, give it a try with limited expectations.
Overall, the actor #TharunBhascker outshines the director in the overall outcome.
First Half Report:
#KeedaaCola first half is passable, providing a couple of laugh-out-loud moments. The tone feels fresh and quirky, and we’ll have to see if it delivers big in the second half.
— Keedaa Cola kicks off with a lighthearted courtroom scene, setting the tone for what’s to come. Stay tuned for the first half report.
Keedaa Cola Review, USA Premiere Report.
Written & Directed by Tharun Bhascker Dhaassyam
Banner: VG Sainma
Writers : Pranay Koppala, Ramya Kakumanu, Shanthan Raj
Music : Vivek Sagar
Producers : K. Vivek Sudhanshu, Saikrishna Gadwal, Srinivas Kaushik Nanduri, Sripad Nandiraj & Upendra Varma
Distributor : Suresh Productions
Presenter : Rana Daggubati
Sound Design : Varun Venugopal
Cinematography : AJ Aaron
Art Director : Ashish Teja Pulala
Costumes : Poojitha Thadikonda
Editor : Upendra Varma
VFX : Nagu Talari & Ashok Mocharla
Re-Recording Mixer: Koteswara Rao S.V.
Executive Producers : K. Vivek Sudhanshu, Saikrishna Gadwal, Srinivas Kaushik Nanduri