New Year’s Eve 2025 brought record-breaking sales for Blinkit, with 1,22,356 packs of condoms delivered in a single day. While this trend underscores a growing awareness of safe sex and responsibility, it has also sparked conversations about what partying means for young people in India.
For many, the high condom sales reflect a positive shift toward prioritizing safety and making informed decisions during celebrations. However, some have raised objections to the idea that New Year parties equate to intimacy for a significant portion of the youth.
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Critics argue that such assumptions generalize behavior and overlook the diversity of ways people choose to celebrate, from social gatherings and music events to spending time with family.
Blinkit’s other top-selling items also highlight a broader trend of preparedness. Alongside condoms, 45,531 bottles of mineral water, 22,322 PartySmart capsules for hangover prevention, and 2,434 packs of ENO for post-party digestion were delivered, showing that people were as focused on recovery as on celebrations.
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The platform also saw its highest-ever tips, with a customer from Hyderabad tipping ₹2,500 to a delivery partner, reflecting appreciation for the service during the busy season.
While the debate about what defines “partying” continues, the data paints a clear picture: whether it’s intimacy, socializing, or recovery, young people are increasingly taking steps to plan responsibly. The data also highlights how quick commerce platforms are adapting to modern lifestyles and festive demands.
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