Gautam Gambhir, the head coach of the Indian cricket team, is facing criticism after reports surfaced that he allegedly spent a large sum on a personal PR campaign.
Sudden Shift in Online Sentiment
The controversy began when several social media accounts that once criticised Gambhir started posting in his support. Many of these accounts praised his work as India’s coach while blaming the players for the team’s poor performances.
What caught everyone’s attention was the sudden change in tone. Accounts known for being anti-Gambhir were now calling him a “nationalist” and a “family man,” even defending his team management decisions.
Claims of Coordinated PR Activity
In one case, an account first reposted a critical comment about Gambhir and minutes later shared a glowing message calling out “jealous people” for not accepting his success. The unusual pattern led users to suspect a coordinated online effort to boost Gambhir’s public image.
Questions Over PR Spending
Some social media users have gone as far as sharing unverified claims about the cost of the campaign. While no official confirmation has come from Gambhir or the Indian cricket board, the sudden flood of positive posts has fuelled widespread debate.
Public Reaction and Ongoing Speculation
Observers say it is clear that an image management campaign is underway, though its scale remains unknown. For now, the focus is on whether anyone behind these accounts steps forward with an explanation or proof to support their claims.
