This ICC Cricket World Cup is witnessing records being broken both on and off the field. The 50 over Cricket World Cup is regarded as the biggest cricketing event that occurs in 4 years. India grabbed the opportunity to host this grand event in 2023 and is living up to the expectations of every fan. India has performed exceptionally well in the first half of the tournament winning 5 out of 5 games. In its last encounter, India defeated New Zealand which was yet to lose a game in the tournament. But this match also set a new record for digital viewership.
When it comes to the biggest matches in cricket, India vs Pakistan, always tops the list. The highly awaited contest is also one of most watched sporting events globally. The India vs Pakistan match in this World Cup set the record for the highest digital viewership in a cricket match. This record has been broken quite comfortably by the India vs New Zealand match on the 22nd of October. The match recorded peak viewership of 4.3 crore at the moment India won the match.
This beats the previous record set at 3.5 crore during the India vs Pakistan match. The India vs New Zealand encounter was a highly anticipated game as India suffered a close defeat against them during the semi-final of the last World Cup in England. The higher viewership also has to be attributed to the free broadcast of the tournament at Disney+ Hotstar mobile app.
