Little Hearts, starring Mouli and Shivani, is still running strong at the box office despite new releases like Mirai and Kishkindhapuri. The youthful entertainer has already crossed Rs. 30 crore gross and is now racing towards the Rs. 40 crore mark.
Directed by Sai Marthand, the film has struck a chord with both youngsters and family audiences, making it one of 2025’s most surprising blockbusters. The film’s OTT rights are with ETV Win, which is also part of the production team.
Reports suggest the digital release of Little Hearts may not follow Tollywood’s usual four-week theatrical window. Instead, its streaming premiere might be delayed by one or two weeks to extend its box office run.
If that happens, the film could stay in theatres for another three to four weeks, possibly till early October, helping it earn more revenue. This bold move could encourage a rethink on the rigid OTT release window for future Telugu films.
However, this flexibility works only because ETV is both the producer and OTT partner. For most other movies, such timing adjustments between theatrical and digital releases will be much harder to implement.
