Netflix has significantly raised its offer for Aamir Khan’s upcoming film Sitaare Zameen Par, increasing the bid from Rs. 60 crores to Rs. 125 crores.
The move reflects growing competition in India’s digital distribution space and comes in response to Khan’s interest in exploring alternative release models.
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Aamir Khan has publicly expressed support for a YouTube Pay-Per-View (PPV) model, where viewers pay a one-time fee to watch a film, instead of subscribing to an OTT platform.
This approach, he argues, could make films more accessible to audiences in smaller towns and cities, where streaming subscriptions are less common.
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The YouTube PPV model, if successful, could challenge the current dominance of platforms like Netflix and Amazon Prime Video by removing the subscription barrier and potentially expanding reach across demographics.
Industry observers view Netflix’s increased offer as both a bid for a high-profile title and a strategic move to counter the threat of this alternative distribution model.
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Despite the interest from digital platforms, Khan has confirmed that Sitaare Zameen Par will be released exclusively in theatres on June 20, 2025. No post-theatrical OTT release has been announced yet.
Whether the film eventually lands on Netflix or opts for the PPV route on YouTube may set a precedent for how big-budget films are released digitally in the future, potentially reshaping content access across India.
