Netflix’s ‘Khakee: The Bengal Chapter’ is all set to release on the 29th of March this year and it has gathered some good hype on social media.
And looks like the platform is taking extreme measures to promote this new original venture. Not only does it come from one of the most trusted filmmakers of India but it stars some of the best actors from the Bengali film industry.
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Recently, Netflix has released a one and a half minute long promo video for the show that stars Sourav Ganguly. Sourav does not have any part in the show and that is why taking him in a promotional video, making him do a comic role, and parodying himself seems so far-fetched.
Sourav Ganguly is the unofficial brand ambassador of Bengal and has a huge fan following in all over India and he has not been used in such advertisements for OTT content before.
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And indeed the ad is gaining some good views and people are talking about it on social media in a good light too. So this is indeed great news for Netflix and Khakee: The Bengal Chapter and other OTT platforms should take notes about promotions for their original content from here.
