Netflix and Prime Video both are international platforms and they bring a good deal of international reach to the Indian titles released on the platforms.
Netflix has a relatively smaller subscriber base and yet makers are more inclined towards Netflix to have their films released on OTT. That is because Netflix gives a better international exposure and it is a good promotion for the movie.
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As of now, Ajith’s latest movie ‘Vidaamuyarchi’ has made it to the top 10 debuts for South Indian films on Netflix. At first it pushed out NTR Jr’s Devara to make a spot for itself in the list and then went on to the eighth spot in the list. It has gathered a total of three million views in a week.
The Netflix top 10 debut list is a very lucrative position and it is an effortless promotion in foreign markets for the films. So almost every big star wants their films to release their movies on Netflix.
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It seems that even if Netflix has less presence in India, it does have more demand among makers and stars to have their films released there. The top ten debut gives a good boost to the promotions for the films and international audiences too are intrigued about the titles.
