Prime Video has frustrated several users over the months with its ad plans, subscription model, and rental format. Many viewers feel the platform no longer offers a seamless streaming experience due to these ongoing issues.
Users have reported multiple problems, including video quality, excessive advertisements, and app errors. Social media has seen complaints about the platform, with some calling it one of the most disappointing OTT services in India for its current approach.
Subscribers must pay extra to remove ads, which can take up to 30% of a show or film’s runtime. This has annoyed many members who expect uninterrupted viewing as part of their paid subscription.
The rental format has also caused frustration. Prime Video allows films to be rented even by active subscribers, adding another layer of inconvenience and dissatisfaction for users who already pay monthly fees.
With so many complaints, some users are considering discontinuing their Prime subscription. The platform needs to revisit pricing, subscription plans, and ad policies to provide a smoother and more enjoyable viewing experience.
It remains to be seen whether Prime Video will address these issues and regain the trust of its Indian audience, or if frustrations will continue to grow.
amazon Prime has to be the most disappointing OTT platform right now.
First, we pay for the subscription.
Then, we’re asked to pay extra just to stop advertisements.Absolutely ridiculous ads popping up every 15–20 minutes on a paid platform.
Paying for Amazon Prime and still…
— Gaurav Tiwari (@Gaurav_7887) March 7, 2026
Long boycotted #amazonprime @PrimeVideoIN @amazon @amazonIN
Bloody greedy parasite #ott https://t.co/Z9jIFly4B8
— Avinash Khandelwal (@avinashk001) March 7, 2026
@amazonIN @PrimeVideoIN I have not paid 1400 to rent all good movies, please stop this scam or you will lose customers drastically #ott
— Abhishek Kumar (@kishan201263) March 7, 2026
@PrimeVideoIN guys show some mercy, 1 minute ads is crazy pic.twitter.com/2AKhxnhhd1
— Farhan (@techie_explorer) March 7, 2026
