Tamil Nadu Producers Council, after a committee general meeting, has warned of a possible full fledged shooting strike if actors do not agree to work on a profit sharing basis going forward. This signals rising tension in Kollywood over pay structures.
Film trade experts in Tamil cinema have repeatedly complained that even tier three actors are demanding high salaries. This trend is severely affecting producers when films fail at the box office, creating financial pressure across the Kollywood industry ecosystem widespread.
Tamil Nadu Producers Council has passed a resolution stating that medium budget films will henceforth be produced under a revenue sharing model involving star actors, aiming to reduce production risk and financial uncertainty within the Kollywood film industry sector overall.
Following the resolution, the council has announced a token strike on May 2 if there is no response from the Nadigar Sangam. They also warned that continued disagreement may lead to a full fledged industry wide strike in future Kollywood.
On the eight week OTT window demand raised by theatre associations, the council stated it is not keen on accepting it for now. This could result in no new Kollywood releases from mid May if decisions are finalised soon thereafter.
Industry experts believe that a revenue sharing model is essential for the growth of Kollywood. They say it will reduce financial risk for producers and encourage new creative ideas, enabling more diverse films to be made in the industry sector.
