Prime Video India has done it again. The platform has sparked up a social media war between fans of Thalapathy Vijay and Rajinikanth.
The platform shared a post on X comparing scenes from both actors where they chew gum with some characteristic ‘swag’. Fans of both actors took it to their hearts and started commenting ill about the other star. This seems a listless attempt at gaining traffic and engagement on social media.
Also Read – Family Man 3 & Paatal Lok 2: Crazy Connection?
Prime Video did it with Allu Arjun and Ram Charan a few days back and that time too a social media fan war had started. Allu Arjun is still basking in the success of Pushpa 2, while Ram Charan’s big-budget film Game Changer was a disaster.
It makes the stunt look very targeted and is not at all expected from a platform of Prime Video’s stature.
Also Read – Mazaka OTT: This Comedy Deserves Second Chance?
The platform is doing it all wrong on social media and should be more thoughtful before making such posts fishing for engagement. It is probably a good time for Prime to review its social media team.
Otherwise, if these senseless comparing posts do not stop, Prime will lose much of its credibility on social media.
