People are complaining about a new glitch on Prime Video that is changing the language options on the content automatically. A user has posted on social media that he was watching the new second season of Suzhal in Tamil and paused for a break.
But when he came back and resumed the show, it had converted to Hindi. The user said he had selected his preferred language as Tamil. And this change in language might be a Subtle attempt in Hindi imposition.
People are urging the platform to fix this bug immediately. People who are very sensitive about language are seeing this as an obvious attempt of imposition and their sentiments are very righteous too.
Prime Video is a company with a very wide user base in India and it should be careful about the language choices and preferences of the subscribers. It has to be made sure that no language is given more importance than the other as it is very unethical on the part of the platform and hurtful for the users.
Prime Video, and other platforms as well, should take care that they refrain from any such biases in near future.
