In our present day and age when everything is rush-rush, time has also become a very precious commodity.
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Those hours spent watching television and movies are gone. The 21st century has brought an era of convenience and efficiency, where time is of the essence and being able to accomplish many things at a time is the norm.
Since the advent of smartphones, tablets, and immediate streaming, members of the audience now have it their way to choose and select how they devote their viewing hours.
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As the digital era reaches full gear, so do the consumer expectations. Control of speeds in plays is now standard practice on most websites, allowing viewers to customize the speed of content to suit their own pace of life.
This somewhat small but potent feature has revolutionized how individuals consume media, enabling them to zip through content at their own rates without ever missing a step.
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Of course, with the bounds and leaps of technology, there were also websites that were behind in adopting these tools which were required.
One such service is Amazon Prime Video, which has been on the top of its game in India because of the massive number of movies and web series available.
But with Indian viewers increasingly time-starved, the absence of the playback speed control option is like an open wound.
In a time of efficiency, the absence of this feature on Prime Video has left all of us frustrated and yearning for a smooth experience.
