As Jr. NTR hits the big screens with his Indian Telugu action drama, the makers have decided a unique promotional strategy.
Dharma Productions being the tying link between Devara: Part 1 and Jigra, they have chalked out a method with which both Devara and Jigra get their share of promotions.
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In this cross-promotion Jr. NTR, Alia Bhatt and Karan Johar can be seen promoting their films by sharing a chatty interview together.
Devara: Part 1 is set to hit theatres on 27 September and Jigra will be released on 11 October. Koratala Siva is planning a pan-Indian release with Devara: Part 1.
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Fans are excited for this franchise as Jr. NTR’s prominence in India has expanded with RRR and now he is making a full-fledged entry to the pan-Asian scene which majorly includes Bollywood fans.
Thus, associating with A-listers like Alia Bhatt seems wise. In a way the whole set up is quite symbiotic as both the films are benefited.
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Jigra can also aim at expanding their fan following across the masses of South India. Recently, the first trailer of Jigra was released in which Alia Bhatt can be seen in a thrilling avatar. She will be joined by her co-star Vedang Raina.
Fans have also been speculating that Alia Bhatt might have a cameo in Devara: Part 1. How true this news is will only be revealed on 27 September!