The teaser of Alpha has finally been unveiled after a long wait, creating considerable buzz among movie enthusiasts. Trade experts believe the makers have chosen the right time to begin promotions, with only a few weeks left before the film’s theatrical release. However, the teaser has also triggered a wave of online discussions and criticism.
The YRF Spy Universe has once again become a subject of trolling on social media. Many netizens have started comparing Alpha with Dhurandhar. While some believe Alpha may struggle at the box office, others feel the franchise needs to move away from its familiar formula to deliver something fresh.
A section of viewers has also criticised the teaser, particularly Alia Bhatt’s portrayal of an 18-year-old character. Some users felt that her appearance did not align with the character’s age. At the same time, several others appreciated the teaser, stating that it looked different from previous instalments in the YRF Spy Universe.
Shah Rukh Khan has also been drawn into the conversation following his recent social media post praising Alia Bhatt’s work in Alpha. Some online users questioned why he had not publicly appreciated Dhurandhar, leading to debates about his stance towards younger actors such as Ranveer Singh.
Another section of audiences argued that comparisons between Dhurandhar and the YRF Spy Universe are unnecessary. According to them, both projects approach the spy genre differently. They pointed out that Dhurandhar appears to follow a more realistic style, whereas the Spy Universe films are designed as larger-than-life entertainers similar to James Bond movies.
Despite these opinions, some critics have warned that spy thrillers may face increasing challenges if they fail to offer something innovative. They believe audiences are now seeking fresh storytelling approaches and that future projects will need stronger differentiation to succeed.
With several weeks remaining before Alpha hits theatres, the effectiveness of its upcoming promotional campaign remains to be seen. The film’s success may ultimately depend on whether the makers can convince audiences that it offers a compelling big-screen experience.
