When actors give their best to a strong film but poor marketing holds it back, it hurts not just the makers but also the audience that wants good cinema. The upcoming Haq, starring Emraan Hashmi and Yami Gautam, seems to face exactly that challenge.
The film explores a powerful subject — triple talaq — an issue deeply rooted in India’s history and society. With thoughtful storytelling and sincere performances, Haq had the potential to start meaningful conversations nationwide.
However, the promotion has been weak. Junglee Pictures and Baweja Studios have barely created awareness about the release, even on social media. Many people are still unaware that Haq is set to release on 7th November.
Fans believe that a strong marketing push could have built momentum for the film’s message. Trade analysts now predict a disappointing Day 1 collection, possibly lower than several small-budget releases.
A good film deserves visibility. Word of mouth helps, but it cannot replace solid marketing. Without it, even powerful stories risk fading before reaching the audience they are meant for.
The film’s theme itself could have inspired public discussion and debate. Yet, apart from a trailer and a few songs, Haq hasn’t made a mark online or offline. The lack of buzz is striking.
Now, all eyes are on how audiences respond. If Haq connects emotionally, positive word of mouth might still help it find its place — not through hype, but through the strength of its story.
