In a recent interaction on Founders Office, Karan Johar shared his views on the changing theatrical landscape in Hindi cinema. He observed that audience expectations have shifted significantly. According to him, theatres now demand a different scale of storytelling.
Karan Johar stated that today’s theatre going audience prefers high concept films. He believes intimate emotional dramas and traditional romantic comedies are losing their theatrical pull. Viewers are seeking spectacle and larger than life narratives.
He suggested that family dramas, biopics and light rom coms are better suited for OTT platforms. Streaming offers comfort and convenience for such genres. These stories connect well in personal viewing spaces. The shift reflects evolving consumption habits.
According to Karan Johar, theatrical experiences must feel grand and immersive. He noted that horror comedy works well in cinemas. Fear and laughter become more powerful in a crowd. The shared environment enhances audience engagement.
At the same time, he highlighted a gap in Hindi cinema. He pointed out the lack of strong atmospheric horror films. Referring to The Conjuring and The Nun, he said Indian filmmakers have yet to create sustained dread driven narratives.
His observations mirror a broader industry trend. Multiplex focused urban storytelling no longer guarantees box office success. Tier 2 centres and single screen audiences now influence theatrical outcomes. Large scale genre films appear better positioned.
Karan Johar clarified that he is not dismissing traditional genres. Instead, he acknowledged changing viewer preferences. The future of pure horror or other genres will depend on execution. Strong craft and storytelling will remain decisive factors.
