Kartik Aaryan has become a hot topic—not just for his films, but for the way his PR team handles his image. Many fans are beginning to feel that if the same creativity used in his media campaigns was applied to his craft, he would have grown more meaningfully as an actor in the critical space. While his PR efforts have pushed his box office numbers, they haven’t earned him the same respect from critics.
His fans are slowly realising that Kartik might be leaning too heavily on these campaigns to boost his popularity. His upcoming project, a musical-romantic film directed by Anurag Basu, is being described as a spiritual remake of Aashiqui 2. However, the unexpected rise of Saiyaara has thrown a major wrench into his plans, as its buzz is overshadowing Kartik’s film.
Reports suggest that Kartik’s film might face another delay. It has already gone through multiple pauses due to a title dispute. Meanwhile, Saiyaara has found deep emotional resonance with audiences, making many believe it’s the true successor to Aashiqui 2. This puts Kartik’s film in an awkward spot, with fading interest and reduced excitement among fans.
Adding to the challenge, Kartik’s look from the film has been mocked online, with some fans accusing him of trying too hard to imitate Kabir Singh. As a result, the film lacks the momentum it needs, while Saiyaara continues to dominate the space Kartik hoped to capture. Anurag Basu’s project now faces an uphill battle in both perception and popularity.
