The social media buzz around Kartik Aaryan’s upcoming film Naagzilla appears lukewarm. Despite this, the marketing team seems to be using a familiar strategy to build attention. The film is already drawing mixed reactions online.
Director Mrighdeep Singh recently described Naagzilla as a mix of Hera Pheri and Fukrey. This appears to be a calculated PR move. By linking the film to popular comedy franchises, the team is trying to attract a wider audience.
The comparison, however, carries certain risks. Hera Pheri is widely regarded as a cult classic with a loyal fan base. Drawing parallels with such a film may create very high expectations that could be difficult to meet.
There is also a difference in comedic style. Mrighdeep Singh’s humour is not similar to the clean and simple comedy seen in Hera Pheri films. If Naagzilla fails to match that standard, both the film and Kartik Aaryan may face criticism online.
Social media reactions already reflect some scepticism. Many viewers feel that the concept of shape shifting snakes is outdated. Some users are even calling the project a potential failure before its release.
While Kartik Aaryan enjoys a steady fan following, depending on the legacy of past hits may indicate weak confidence in the film’s originality. This perception could affect audience expectations.
Audience preferences are evolving rapidly. Viewers are now more inclined towards fresh and unique ideas. For Naagzilla to succeed, it will need to establish its own identity rather than rely on comparisons.
