The buzz around Param Sundari, the latest release from Dinesh Vijan’s Maddock Films, seems lukewarm ahead of its premiere.
Though the track Pardesiya has gained some attention, trade experts feel overall excitement is still below expectations.
The film stars Sidharth Malhotra and Janhvi Kapoor, but many critics say the casting feels weak. They believe the duo lacks strong on-screen chemistry, which could reduce audience interest.
Reports suggest the storyline is routine and offers little freshness to make the film stand out in a busy release calendar.
Industry voices have also warned Maddock Films against using aggressive self-booking to push up early box office numbers, a practice the company has been accused of before.
Trade analysts stress that inflated figures may damage credibility if the film receives poor word-of-mouth.
Early projections show Day 1 collections may stay in the single-digit crore range, considered modest by current Bollywood standards. The weekend momentum will depend on how audiences respond to initial shows.
With star power not performing as expected and only one song connecting with the masses, Param Sundari faces a tough road ahead. Unless family viewers and multiplex crowds respond positively, the film could struggle to secure the commercial success usually linked with Maddock productions.
