An alleged PR war between Varun Dhawan and Kartik Aaryan has caught the internet’s attention. Many believe the recent surge of social media trolling against both actors is being driven by their respective PR teams.
The trolling began after the release of the song Ghar Kab Aaoge from Border 2. Varun Dhawan faced heavy criticism for his facial expressions and acting style. Many users felt his performance looked out of place in an emotional song centred on war and patriotism.
Several netizens, and as some speculate Kartik Aaryan’s PR team, mocked Varun for being over the top. Memes flooded social media questioning his casting in a serious film like Border 2. This criticism quickly gained momentum online.
After the backlash, some users claimed it could be a paid smear campaign. They suggested the trolling was meant to damage the film’s buzz ahead of its January 23 release. These claims further fuelled the controversy.
The situation took a humorous turn when a satirical video skit went viral. The skit showed fictional PR teams of both actors counter trolling each other. Old movie clips, controversies, and memes were used creatively.
One recurring joke showed PR members suggesting new controversies to start against the rival actor. The sketch highlighted how such battles often spiral. Viewers found the exaggerated portrayal amusing and relatable.
In the skit, Kartik’s PR team mocked Varun for his constant smile since Student of the Year. In response, Varun’s PR team targeted Kartik for repeatedly remaking films with major stars.
One standout joke referenced trending “Tu Tera, Main 35.” It was a dig at Kartik’s recent box office failure Tu Meri Main Tera, Main Tera Tu Meri. The line drew loud reactions online.
Fans enjoyed the creativity of the skit and felt it reflected reality. Many noted how frequently posts appear online pitting the two actors against each other. The meme culture around Bollywood PR wars continues to grow.
While there may not be any real rivalry between Varun Dhawan and Kartik Aaryan, the episode shows how PR battles turn petty. Such meme wars often harm everyone involved. Despite the noise, both actors continue promoting their films.
— $@M (@SAMTHEBESTEST_) January 10, 2026
