Make a list of fan-favorite directors, and you’ll undoubtedly find Zack Snyder among the top. It’s not just his directing skills; Snyder’s mannerisms provide fans with numerous reasons to admire him.
In his latest venture, Snyder not only captured the hearts of his fans but also executed an excellent promotional strategy for his upcoming film, Rebel Moon. What better platform than Comic-Con to unveil this? Netflix and Snyder collaborated to create an innovative advertising approach.
Just imagine being directed by Zack Snyder!
Now, back to reality because Sao Paulo recently experienced just that. Snyder and Netflix constructed a virtual set for Rebel Moon and had fans participate. The spectacle doesn’t end there; Snyder was at the helm, directing.
If you think these clips are mere indulgences, think again. The director and Netflix plan to compile them into a trailer and personally email them to the participants.
The coolness of this act flooded the internet, with X (formerly known as Twitter) showcasing widespread happiness. This is how you execute a promotion—give fans what they want and sprinkle in some promotional spice. Other studios, take notes; Netflix just set an example.
Here’s @ZackSnyder directing fans at #CCXP23. @netflix set up a virtual set for #rebelmoon & people can do a scene which is then inserted into trailer which you’re sent after. Tons of fans are here wanting to be directed by Snyder. I’ve never seen a director do this at a con. pic.twitter.com/mI7TDaIcUe
— Steven Weintraub (@colliderfrosty) December 1, 2023
