OTT industry has rapidly emerged as a parallel sector in India, with theatrical releases often recovering the majority of their costs solely from OTT deals.
This is why every production house aims to secure an OTT deal at a good price before the theatrical release, ensuring that anything earned from theaters becomes a bonus.
Regarding Sankranti releases, all OTT deals are finalized except for Ravi Teja’s ‘Eagle,’ which hopefully will be finalized soon.
‘Gunturu Kaaram’ closed a deal with Netflix, Venkatesh’s ‘Saindhav’ with Amazon Prime, and ‘Hanuman’ was sold to Zee5.
Nagarjuna’s ‘Naa Saami Ranga’ was acquired by Hotstar at the last minute, influenced by Nagarjuna’s involvement in BigBoss.
Let’s hope someone secures Ravi Teja’s ‘Eagle’ before its release.
