Twitter has been one of the most influential platforms for Telugu films over the last decade. In the recent past, it has become increasingly common for film makers to indulge in paid campaigns to build fabricated good impression for films.
But it needs to be said that the Telugu Twitter batch has been particularly against this one particular director and he is Anil Ravipudi.
The point to be noted here is that Anil is a conventional Telugu regional director who has a clear understanding of the pulse of the family audience. He speaks to his strengths, all the time, and his least bothered about the negative publicity that his films get on Twitter.
He is a perfect replication of the fact that the Telugu Twitter world is in consequential when it comes to a film’s box office performance. It is the family audience and masses who lap up a film and there’s no two ways about it.
Any kind of trolls and Memes that are spread on Twitter against Anil have the least effect on his films and their performance.
Now it appears that Anil has started to even punch this Telugu Twitter groups. The latest announcement video of “January 12 Vidudala” of his upcoming film with Venkatesh and Nandamuri Kalyanram is a clear indication of the same.
Anil would have known full well that this announcement video and the specific title of this film would definitely get trolled on social media, but he still stuck with it. If anything, this set of trolls on Twitter about the video, where people call it “cringe” is what he might have been wanting in the first place.
In this social media, it is negative publicity which carries forward more than positive publicity. And it appears that Anil has perfectly mastered this craft.
