Anushka Shetty, one of South Indian cinema’s most admired stars, is facing a difficult phase. Her latest film Ghaati opened to poor response, turning into a box office failure from the very first show. Even promotions and interviews could not build any real buzz.
For years, her star power was considered enough to guarantee strong openings. But with Ghaati, that belief has been challenged. Fans complained that heavy CGI and VFX were used to make her look slim, which felt distracting and tiresome during several scenes.
Some disappointed viewers even criticised her absence from press meets and media interactions, saying it created a distance from fans. Despite the backlash, her natural screen presence and intensity still shone in parts, reminding audiences of her iconic films like Arundhati and Bhaagamathie.
To retain her place in cinema, Anushka must focus on consistent and bold film choices. Her recent projects have been limited, mostly with UV Creations. To stay relevant, she needs to work with diverse production houses and explore scripts that challenge her as an actress.
Promotion is equally important. Without active engagement, audiences may feel disconnected. The good news is that women-oriented films are performing well in theatres and OTT. With her credibility, Anushka can lead such projects if she maintains momentum and consistency.
Her next steps are clear. She must select roles that showcase her strength, promote her films with energy, and build stronger connections with her fans. With the right choices, she can reclaim her standing as one of the most powerful actresses in Indian cinema.
