Hero Vaisshnav Tej faces a crucial juncture in his career after flops like Konda Polam and Ranga Ranga Vaibhavanga.
This week’s release “Aadikeshava” is his redemption chance, and the inclusion of Sreeleela as the lead might prove to be a blessing for him. Unlike her previous supporting roles, Sreeleela now shares the spotlight, adding glamour and hype to the film.
In her last few films, she was not carrying the film on her shoulders. Ravi Teja in Dhamaka, Ram in Skanda, and Balakrishna in Bhagavanth Kesari did the heavy weight lifting while Sreeleela added her bit.
But in the case of Aadikeshava, things are quite different. Srileela is a much bigger star than the hero Vaisshnav and she is the main USP of the film.
Her name adds not only to the film’s glamour quotient but also to the hype and star value. A section of the mass audience will storm into the theaters only because of the Sreeleela factor.
It would be interesting to see how the Sreeleela factor will play out in terms of getting the audience into the theaters. The rest will depend on how good the content is. Sreeleela also needs to deliver a big hit in that commercial mass heroine zone and Aadikeshava gives her the perfect opportunity.
Suryadevara Naga Vamsi and Sai Soujanya produce Aadikeshava under Sithara Entertainments and Fortune Four Cinema. Srikanth N. Reddy is making his debut as a writer-director. National award-winning actor Joju George is set to make his Telugu debut with this film as a villain. The film is all set to release on November 24.