Rajamouli is the biggest commercial filmmaker in Indian cinema and his commercial branding is next to none. Now, an IPL-related ad has cleverly made the most of Rajamouli’s branding and it has something to do with cricketer David Warner as well.
In a new ad featuring Rajamouli, we see the Talismanic filmmaker alongside Warner, and the two of them indulging in fun banter that generates comedy. This ad has real-life references to Rajamouli’s directorial career and Warner’s filmy acts on social media.
In the ad, Rajamouli is seen directing Warner for an action film, and the hassles that the former has to go through to fulfill the creative cravings of Warner, who plays a debut hero are funny. The way Warner who becomes a hero tortures Rajamouli generates good humor. The concept is fresh and it is fun to see Rajamouli and Warner in such a comical space.
This video is trending big time on social media as it is striking a chord with the audience. The crossover is an unexpected one and it is working the trick.
