Why does a hair removing cream brand like ‘Veet’ have any problems with a razor brand like ‘Gillette’? Because the razor brand’s advertisement says the chemical methods are ‘same old’ and appeals to consumers to choose the razor brand instead of unsafe chemical creams. And who is endorsing the razor brand? Top actress of Bollywood, Deepika Padukone.
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In this context, Reckitt Benckiser filed a plea to stall the advertisement which is belittling their hair removal brand by using their trademark spatula and suggestively terming it as ‘same old’. This is harming the reputation of ‘Veet’ big way and hence notices were sent to Procter & Gamble Hygiene and Health Care Ltd. and Gillette India Ltd.
But the High Court of Delhi refused to stop the advertisement featuring Deepika Padukone but posted the case to Nov 19 to take up Reckitt’s please and November 20 for hearing on the case. Meanwhile the advertisement will go on air uninhibited.
