If there was any special class that will give a live example of how not to promote a film, here is the live example of how ‘Adithya Varma’ makers are promoting Dhruv Vikram’s debut movie, the official remake of the blockbuster ‘Arjun Reddy’.
After the short teaser that created some buzz, the makers went into silent mode for some weeks killing whatever little buzz that was there on the star kid’s debut flick. They have to start all over it again to create some buzz instead f building on the existing buzz.
The makers are going to release a single on 23td September on the occasion of Dhruv Vikram’s birthday. This update came after a gap and hope, Vikram and the movie’s team maintain some consistency from now onwards.
After shelving the version directed by Bala, the makers chose Gireesayya, the former aide of Sandeep Reddy Vanga to shoot the film again totally, They also changed the heroine of the film and roped in Banita Sandhu to play Preeti’s role.
