The Telugu box office witnessed the arrival of two new films this weekend, Itllu Arjuna and Donga Naa Koduku. Both films belong to the smaller segment of Telugu cinema but generated decent expectations before their release.
When it comes to the opening-day collections of these two films, the numbers are yet to be made public. The tracking mechanism was not active, making it difficult to assess their exact box-office performance.
However, the ticket sales registered yesterday indicate that DNK had an advantage. The film consistently sold around 1,000 to 2,000 tickets per hour throughout the day, showing steady interest among audiences.
Mouli received a significant boost with his earlier film Little Hearts, and that success appears to be reflecting in his second film’s ticket sales. With a better product and decent execution, Donga Naa Koduku could have performed reasonably well at the box office.
Then comes Itllu Arjuna, which was aggressively promoted by its team before the release. Big names like Nagarjuna and NTI also joined the promotional campaign. Ram Charan even attended the film’s pre-release concert, adding to its promotional reach.
Itllu Arjuna might turn out to be a decent film that introduces debutant lead actor Aniesh. However, its box-office prospects remain uncertain for now, despite the extensive promotional campaign.
Interestingly, earlier releases, including Ramayan and Scene, continued to generate significant revenues even this weekend. Both films managed to maintain their presence at the Telugu box office despite the arrival of new releases.
