Starting this 24th, we will have a sleeve of big releases coming up.
The first up will be Hari Hara Veeramallu followed by Kingdom and then, there is the Big week (Independence Day) with War 2 and Coolie coming together.
The promotions of no film kicked off so far.
Meanwhile, it is interesting to see if these movies will go for Price Hike in AP and Telangana.
These are big event films and at least three are star-packed.
Considering the usual practice in the industry in recent times, all of the three should go for the Price Hike.
Producers want to draw as much as possible with openings (with these hikes) in case the result is not positive.
But then, things have changed drastically in recent times. Audience are having definite opinions about the films that are hiking their prices.
If the hype does not build properly before the release and if the talk goes Southwards, the Price Hike is proving to be dangerous.
It is also not like the star films are immune. These days, it’s all about films with strong buzz—or those with no buzz at all before release.
So, it will be interesting to see what the producers will decide!
