Nani is taking risks again—not just as an actor, but also as a producer. His latest film, HIT 3, is set to release on May 1.
What’s bold is his decision to screen the movie as early as 1 AM in select theaters across Andhra Pradesh and Telangana.
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This is a gutsy move. Recently many Tollywood producers have stopped early morning shows. They fear that negative reviews could hurt the film’s box office on Day 1. But Nani seems confident about HIT 3.
Early shows once represented real fan madness in Telugu cinema, especially for star heroes. But with recent big films flopping and social media spreading negative talk quickly.
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Early fan shows were once a symbol of craze in Telugu cinema, especially for star-hero films. But things have changed. Recent biggies flopped, and negative buzz now spreads faster than ever on social media.
Still, Nani has approved 1 AM shows without any special ticket pricing. That too for a crime thriller, where spoilers can leak early and damage its prospects. This clearly shows his belief in director Sailesh Kolanu and the film’s content.
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After all the teasers, trailers, and promotions, expectations are high for HIT 3.
Will this bold strategy revive the early fan show culture? Or will it backfire due to premature negative reviews? We’ll know on May 1.
But one thing is certain—Nani is not playing it safe. He’s betting big to bring back the theatrical excitement.
